Emancipation Avenue Main Street Program

The Emancipation Avenue Main Street Program creates and supports equitable economic development by revitalizing commerce, celebrating African American culture, and promoting creativity on the Emancipation Avenue corridor in Houston’s historic Third Ward community.

Vision Statement: EAMS corridor  will be an essential destination in the United States for residents and visitors to experience African American history and culture, establishing itself as a model for economic development without displacement of people, history or culture, and collaborating with diverse stakeholders to create a prosperous neighborhood where people can live, work, and thrive.

Values: Revitalization. Equity. Collaboration. Accountability. Innovation. Resilience.

What Are the Four Points?


Transformation Strategies are implemented through comprehensive work in four broad areas, known as the Four Points.

ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.